Mission & Goal


Our mission is to provide a maximized value for customers, employees and shareholders in a sustainable way by producing high quality and cost competitive products to the global market and utilizing the core competencies of the natural resources and infrastructure of Jordan as well as state of art know-how and technology.


  • To become a world-class preferred supplier of high quality and customer driven products and services.
  • To develop effective and competitive processes.
  • To continuously develop new and synergistic products.
  • To build an organization of professional, innovative and motivated individuals who respect company values.



  • Having a world class safety culture.
  • Developing close customer relationships.
  • Manufacturing our products in an environmentally friendly manner.